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Pengaruh merek dan marketing mix terhadap keputusan pembelian rak susun plast…
ABSTRACT Plastic stacking shelf today are highly sought after by the public, because it has many functions and practical. In this study suspected of influencing the purchase decision, is Brand, Product, Price, Location, and Promotions on purchasing decisions plastic stacking shelves “Josin Star” in CV Jadi Subur Surabaya. The samples used in this study were 100 respondents retailer sh…
- Edisi
- 2014
- ISBN/ISSN
- -
- Deskripsi Fisik
- xv, 111 hal. ; 29 cm
- Judul Seri
- -
- No. Panggil
- Sk. Eko Sug 144 2014
Pengaruh bauran promosi terhadap keputusan pembelian di resto Nikmat Sumbawa …
ABSTRACT The culinary competition is getting tougher these days. Each company uses a variety of strategies that consumers are interested to come and consume its products or services. One of the factors that influence consumer purchasing decisions is the promotion mix. Promotion mix on purchase decisions in Resto Nikmat Sumbawa Besar can be measured from some of variables, Advertising, Sales …
- Edisi
- 2014
- ISBN/ISSN
- -
- Deskripsi Fisik
- xiv, 112 hal. ; 29 cm.
- Judul Seri
- -
- No. Panggil
- Sk. Eko Wij 148 2014
Analisis rasio keuangan dalam menilai kinerja keuangan PT. Indofood Sukses Ma…
ABSTRACT Financial ratio analysis is used to determine the condition of a company by calculating the financial statements contained in the balance sheet items and income statement. This is the author's purpose for researching financial PT Indofood Sukses Makmur Tbk and PT Mayora Indah Tbk using financial ratios years 2008-2012. By using financial ratio analysis we can see the trend of the co…
- Edisi
- 2014
- ISBN/ISSN
- -
- Deskripsi Fisik
- xviii, 141 hal. ; 29 cm.
- Judul Seri
- -
- No. Panggil
- Sk.Eko Set 149 2014
Pengaruh Produk, Harga, Lokasi, Merek, Pelayanan terhadap Keputusan Pembelian…
ABSTRACT On Purchasing Decision, consumer consider various variables. On the previous research showed that Purchasing Decision influenced by Product, Price, Promotion, Location. On this research, it is suspected that the Purchasing Decision is influenced by Product, Price, Location, Brand, Service and using data that required from 100 respondent of Depot Mie Galaxy Surabaya,, the purpose on …
- Edisi
- 2014
- ISBN/ISSN
- -
- Deskripsi Fisik
- xiii, 117 hal.; 29cm
- Judul Seri
- -
- No. Panggil
- Sk.Eko Har 137 2014
Pengaruh Harga, Promosi, Distriibusi, Citra Merek dan Kualitas Produk Terhada…
ABSTRACT Teh Botol Sosro is one of many packaged drinking. The competition in this product market is crowded, but at 2012 Teh Botol Sosro success reach the Top Brand Award 2012 from Frontiner Consulting Group and marketing magazine for food and drinking product category. The award give a positive reputation for Teh Botol Sosro and influenced buying decision by consumer. The successfully of th…
- Edisi
- 2014
- ISBN/ISSN
- -
- Deskripsi Fisik
- xiii, 111hal; 29cm.
- Judul Seri
- -
- No. Panggil
- Sk.Eko Wij 136 2014
Pengaruh program, harga, promosi, lokasi, dan fasilitas terhadap keputusan me…
ABSTRACT Education is one of the main things that play a role in improving the quality of human resources in the country . Higher Education is very important to xiv meet today competition. University of Widya Kartika ( UWIKA ) from year to year, the number of new student applicants declined . Although, UWIKA innovate to continuously improve quality and add to existing programs. The problem u…
- Edisi
- 2014
- ISBN/ISSN
- -
- Deskripsi Fisik
- xiv, 165 hal. ; 29 cm.
- Judul Seri
- -
- No. Panggil
- Sk. Eko Sut 155 2014
Analisis Du Pont System untuk mengukur kinerja keuangan pada PT Ciputra Deve…
ABSTRACT The financial performance in a company has an important role as a prospect or future, along with the development of the firm itself. In this case, financial performance is a force to gain more profits. A company’s financial performance is influenced by various aspects both internally and externally. As the current economy is unstable there is a tendency that it can result to a dif…
- Edisi
- 2014
- ISBN/ISSN
- -
- Deskripsi Fisik
- xiv, 157hal.; 29cm
- Judul Seri
- -
- No. Panggil
- Sk.Eko Pur 138 2014
Analisis rasio laporan arus kas sebagai alat untuk menilai kinerja keuangan p…
ABSTRACT This thesis takes the title of the cash flow statement analysis as a tool to assess the company's financial performance in the PT Astra Agro Lestari Tbk., which aims to apply the theory obtained for comparison with the application in practice. It also aims to learn more about the material on the cash flows which used to assess the financial performance of companies in managing the co…
- Edisi
- 2014
- ISBN/ISSN
- -
- Deskripsi Fisik
- xii, 120 hal. ; 29 cm.
- Judul Seri
- -
- No. Panggil
- Sk. Eko And 150 2014
Pengaruh atmosfer toko terhadap keputusan pembelian konsumen di Hartono Elekt…
ABSTRACT Rivalry Among Store Electronic are more tight, so a better competitiveness is needed. Each store tries to give. Fascination so that the visitors do the purchasing, one one big electronic Stores in Surabaya is Hartono Electronic such as in Galaxy Mall. Hartono Electronic in Galaxy Mall keep doing internal improvement. The design store becomes interesting by increasing the store atmosph…
- Edisi
- 2014
- ISBN/ISSN
- -
- Deskripsi Fisik
- xi, 77 hal. ; 29 cm
- Judul Seri
- -
- No. Panggil
- Sk. Eko Wil 145 2014
Pengaruh persepsi konsumen pada aplikasi bauran pemasaran eceran serta hubung…
ABSTRAK Banyak perusahaan ritel berlomba-lomba untuk mengatur strategi pemasaran yang tepat untuk dapat menarik perhatian konsumen dan mendapatkan pelanggan sebanyak mungkin. Agar barang-barang dan jasa-jasa laku terjual, maka perusahaan ritel berusaha untuk menjual barang dan jasa dengan tepat dan cepat melalui kegiatan bauran pemasaran. Secara umum kegiatan bauran pemasaran (marketing mix)…
- Edisi
- 2013
- ISBN/ISSN
- -
- Deskripsi Fisik
- xii, 80 hal. ;29cm.
- Judul Seri
- -
- No. Panggil
- Sk.Eko Set 111 2013
Karya Umum 
Filsafat 
Agama 
Ilmu-ilmu Sosial 
Bahasa 
Ilmu-ilmu Murni 
Ilmu-ilmu Terapan 
Kesenian, Hiburan, dan Olahraga 
Kesusastraan 
Geografi dan Sejarah