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Revealing The Women’s Characteristics Presented In L’oreal Paris Shampoo …
The purpose of this research is to find out the visual and verbal signs in L’Oréal Paris shampoo advertisements and to explain the visual and verbal signs and meaning that are represented in L’Oréal Paris shampoo advertisements by using semiotics theory by Roland Barthes. This research used a descriptive qualitative method to analyze the collected signs in the whole picture of the adver…
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- SK.ING 129 2023
Speech Style Used By The Main Characters In Hidden Figures Movie
The purpose of this study was to analyze the types of speech styles used by the main characters in the Hidden Figures movie and the factors governing the use of specific speech style. Speech style is a variation of speech that resort to getting along with others. According to Joos (1967) there are five types of speech styles; frozen, formal, consultative, casual, and intimate. The study only …
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- SK.ING 128 2023
Language Function Used by The Main Character in “Black Panther: Wakanda For…
This study was conducted to analyze types of language function found in Black Panther: Wakanda Forever movie. The objective of the study is to find language function used by the main character in Black Panther: Wakanda Forever movie and its social dimension. This study used descriptive qualitative approach. The researcher used Holmes’s theory to find language function and Holmes’ theory to …
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- SK.ING 127 2023
Beauty Concept Represented in Wardah “Feel The Beauty” Video Advertisemen…
This study is focused to analyze the advertisement for a beauty product called Wardah. The objectives of the study are to find out the signs that contained in Wardah’s “Feel the Beauty” campaign advertisement. To analyze the signs, the researcher uses the theory of semiotics from Charles Sanders Peirce. This theory is used because it helps to explain three types of sign content in the a…
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- SK.ING 126 2023
Revealing The Myths In Iphone 14 Series Advertisements: Semiotics Approach
Semiotics is a branch of science that examines human signs. The semiotic aspects and cases are exciting topics to discuss in interpreting the meaning of advertising, because the ambiguous message conveyed in the advertisement may cause difficulties in understanding its meaning among the customers. This research aims to discover the connotative and denotative meanings of the signs in the iPhon…
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- SK.ING 125 2023
Conversational Implicature Found In Stand-Up Comedy Show By Trevor Noah: Crit…
This research deals with conversational implicature and flouted maxim found in stand-up comedy. This descriptive qualitative research, analyzed 12 utterances of Trevor Noah from YouTube video entitled “Trevor Noah COMPLETE REMARKS at 2022 White House Correspondents’ Dinner (C-SPAN)” using Grice’s conversational implicature theory. The finding shows that from 12 utterances, every utter…
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- SK.ING 124 2023
Code Switching Used In Fathia Izzati's Youtube Videos
This research aims to find out what types of code switching are used and the reasons for using code switching by YouTuber Fathia Izzati in her conversations based on Hoffman's theory. This research uses a qualitative descriptive method, because the object of this research is taken from YouTube videos. To get data there are several steps taken, namely watching and listening to videos, making t…
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- SK.ING 122 2023
Semiotic Analysis Depicted in NBA Team Logos
This research was conducted to analyze several NBA team logos that use animal logos. The purpose of this study is to find the meaning contained in the animal logos of the NBA team. The theory that the writer uses is Charles Sander Peirce's semiotic theory which is divided into icons, indexes, and symbols. This research uses descriptive qualitative method. Data was collected from Google by sea…
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- SK.ING 121 2023
Non-Observance Of Maxims And The Implicature In Shang-Chi And The Legend Of T…
According to Grice (1975), the effectiveness of conversation relies on the cooperative principle, which involves participants making efforts to contribute relevant and informative messages and it is essential. However, the speaker often does not fulfill the maxim in conversation whether it is consciously or unconsciously due to various factors. This study aims to investigate the non-observanc…
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- SK.ING 120 2023
Unravelling The Swear Words Uttered By The Characters In Suicide Squad Movie …
The purpose of this study is to identify the swear words uttered by the characters in Suicide Squad movie based on Ljung (2011) themes and analyze the pragmatic function of using the words. A qualitative approach is employed in this study since the data are the utterances of the characters in the movie. The data collection procedure and data analyze steps are first, the researcher looks for a…
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- SK.ING 119 2023
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