ABSTRAK This study aims to determine whether the brand, product quality, price, distribution and promotion influence on purchase decisions badalex brand cable in PT.RADA and analysis used is multiple regression analysis with F test and T test which aims to determine the partial variables, simultaneous and dominant. The population in this study is that consumers who purchase the brand badale…
ABSTRACT The business of bottled water is more appealing.The need for drinking water continues to increase with population growth. In addition, today's society is more practical to live that is no longer the cooking water. Society simply chooses bottled drinking water which can be directly drunk and high quality. The company of the business of bottled drinking water even more and more and co…
Setiap perusahaan mempunyai tujuan dalam melakukan aktivitasnya. Tujuan utama bagi perusahaan adalah untuk memperoleh laba yang optimal dengan menggunakan segala kemampuan, metode – metode, dan alat – alat yang dimilikinya. Untuk mencapai tujuan tersebut, perusahaan perlu mengendalikan segala kegiatan yang ada di dalam perusahaan. Dengan demikian, perusahaan harus menyadari perlunya melaksa…
Hotel merupakan unit penyedia jasa yang dalam aktivitas operasionalnya sangat membutuhkan peran sumber daya manusia. Sumber daya manusia itu sendiri merupakan bagian yang penting dalam mencapai suatu tujuan organisasi yang telah ditentukan. Audit manajemen digunakan oleh pihak manajemen untuk menilai kinerja sumber daya manusia. Dengan informasi yang diperoleh dari penerapan audit manajemen sum…
ABSTRACT Currently in Indonesia has a new phenomena in the production of coffee products especially white coffee or coffee can be called white, almost every producer of coffee in Indonesia has white coffeenya each product. By this author interested in examining how competition and white coffee as desired by the consumer whether especially in Surabaya. The author examines coffee Ship Fire Gra…
ABSTRACT Beginning of currency values can be regarded as a means of payment or barter exchange can be overcome by creating an exchange unit in the form of other currencies. By means of this exchange constraints experienced by barter transactions begin to be overcome. No need to wait until the bad stuff or the other party requiring the goods that we have. Humans began to recognize the money t…
ABSTRACT Almost every people in the world have known the product of Adidas basketball shoes, especially basketball players and basketball shoes collectors. The reason behind it is because Adidas basketball shoes have a lot of appealing type and it makes people feel comfort when using it. Comfort is one of the important things in the usage of basketball shoes so that when it is used in a bas…
ABSTRAK Dalam suatu perusahaan yang kegiatan utamanya adalah memasarkan produk, menentukan harga, strategi promosi, lokasi serta saluran distribusinya dan merek yang menjadi tujuan pengenalan produk. Penelitian ini bertujuan untuk mengetahui pengaruh produk, harga, promosi, lokasi dan merek terhadap keputusan pembelian grosir pada perusahaan garment UD.Susugo Surabaya. Penelitian ini mengguna…
ABSTRACT Port-folio consists of an investment made my investors to be verified to reduce its risks. Port-folio is also used to maximize the return gained. Thus, an analysis is needed to reach an optimal port-folio. In this case, to be optimal in stock investment where maximized profit can be got by using fundamental and tecnical analysis technics. This research takes 2 (two) Basic Industry …
ABSTRACT In the purchase decision, consumers see from the various variables. In a previous study revealed that the purchase decision is influenced by the perception of Advertising, Motivation, Attitude consumers. In this study thought the purchasing decisions affected by Brands, motivation, perception, beliefs and attitudes. By using the data obtained from the 100 respondents, this study ai…