ABSTRAK Dalam suatu perusahaan yang kegiatan utamanya adalah memasarkan produk, menentukan harga, strategi promosi, lokasi serta saluran distribusinya dan merek yang menjadi tujuan pengenalan produk. Penelitian ini bertujuan untuk mengetahui pengaruh produk, harga, promosi, lokasi dan merek terhadap keputusan pembelian grosir pada perusahaan garment UD.Susugo Surabaya. Penelitian ini mengguna…
ABSTRACT Port-folio consists of an investment made my investors to be verified to reduce its risks. Port-folio is also used to maximize the return gained. Thus, an analysis is needed to reach an optimal port-folio. In this case, to be optimal in stock investment where maximized profit can be got by using fundamental and tecnical analysis technics. This research takes 2 (two) Basic Industry …
ABSTRACT In the purchase decision, consumers see from the various variables. In a previous study revealed that the purchase decision is influenced by the perception of Advertising, Motivation, Attitude consumers. In this study thought the purchasing decisions affected by Brands, motivation, perception, beliefs and attitudes. By using the data obtained from the 100 respondents, this study ai…
ABSTRACT Lately, fashion in Indonesian has developed significantly although some international influence can still be seen. This situation is caused by the reality that the fashion worn by Indonesians are modern ones which come from western countries.IN this research, there are some factors which are believed to affect New Apollo Store, Bojonegoro customers purchasing decisions such as Price (…
ABSTRACT Lifebuoy bath soap is the pioneer of the world's first health. Over the months Lifebuoy competitors emerge, it makes a challenge for the Lifebuoy in create an innovation in it’s products. Not quite the innovation the company Lifebuoy focus their attention to the promotional strategy that takes the Theme of healthy. Therefore, this study aims to determine how the influence on purc…
ABSTRACT Top1 oil is oli synthetic who first marketed in indonesia hence some years ago top1 oil be loved by many consumers.Because in the days of his oil was olibest.This research on suspected affect decision purchase, namely products, price, promotion distribution and brand of the decision purchase top 1 oil in mojokerto areas. The Samples worn in this research is 100 respondents buy and …
ABSTRACT This study aims to determine the Behavior of Blackberry Woman User Seen From the Social, Culture and Psychological Factors. This research is qualitative descriptive. Total population of this study were 100 female respondents in the city of Surabaya. The process of selection of respondents using a random sampling technique, where the sample was randomly selected without calculate t…
ABSTRACT One of the largest trading forums in Indonesia are Kaskus. Kaskus is the largest virtual community forum sites and Indonesian people who used that called Kaskuser. Kaskus is claimed to be the largest site in Indonesia needs to continue and be able to increase consumer purchase intention of buying and selling on the forumand then it should know a variety of online consumer purchase p…
ABSTRACK The existence of the development of internet data distribution to the public has an effect on the importance of an internet access service provider company for paying attention to the product marketing strategy. Speedy is one brand of internet access service products available in Indonesia. Buying interest of customers a little bit is influenced by factors of product, price, location,…
ABSTRAK Dalam Keputusan Pembelian, konsumen melihat dari beberapa variabel. Pada penelitian terdahulu mengungkapkan bahwa keputusan pembelian dipengaruhi oleh Pengaruh Produk, Harga, dan Promosi. Pada penelitian ini diduga mempengaruhi keputusan pembelian yaitu Harga, Promosi, Distribusi, Produk dan Merek dengan menggunakan data yang diperoleh dari100 responden, penelitian ini bertujuan untu…