ABSTRAK Bilka Supermarket dan Department Store adalah salah satu pusat perbelanjaan di Surabaya yang ikut bersaing untuk meningkatkan kesetiaan pelanggan. Tujuan penelitian ini adalah menjelaskan motif information attainment, price comparison, uniquess seeking, assortment seeking, convenience seeking, dan social interaction terhadap loyalitas konsumen di Bilka Supermarket dan Department Store…
ABSTRAK Terasa fenomenal melihat masyarakat masih mengkonsumsi minuman berkarbonasi, disaat banyak berita dan penelitian yang menginformasikan penolakan terhadap minuman berkarbonasi beredar di berbagai media. Sehingga penelitian ini pun diangkat untuk mengetahui besarnya pengaruh psikologi konsumen (X) terhadap keputusan pembelian (Y) minuman berkarbonasi Coca-Cola di Kota Surabaya (Timur, Ut…
ABSTRAK The research aims to find out whether the product, promotional, branding, product design and princing of the Honda BEAT-FI motorcycle purchasing decisions is Surabaya North and analysis used is multiple regression analysis with uji F and uji t that aims to know partially variable, simultaneous and dominant.The population in this research is the consumer who bought and used Honda BEAT-…
ABSTRACT Profitability ratio is a ratio to measure a company's ability to earn a profit. the more profitability that they earn it indicates a better performance of the company. good performance not only be seen from the level of profitability but also must be able to manage it well. good capital management will facilitate the activities of the company in an effort to achieve profitability. com…
ABSTRAK On Purchasing Decision, Consumer consider various variables. On the previous research showed that purchasing decision influenced by product Price, Promotion, Location, Service. On this research, it is suspected that the purchasing decision is influenced by Product, Price, Promotion, Location, Service and using data that required from 100 respondent of Restaurant Bebek Pak Janggut Food …
ABSTRAK This study aims to determine whether the brand, product quality, price, distribution and promotion influence on purchase decisions badalex brand cable in PT.RADA and analysis used is multiple regression analysis with F test and T test which aims to determine the partial variables, simultaneous and dominant. The population in this study is that consumers who purchase the brand badale…
ABSTRACT The business of bottled water is more appealing.The need for drinking water continues to increase with population growth. In addition, today's society is more practical to live that is no longer the cooking water. Society simply chooses bottled drinking water which can be directly drunk and high quality. The company of the business of bottled drinking water even more and more and co…
ABSTRACT Currently in Indonesia has a new phenomena in the production of coffee products especially white coffee or coffee can be called white, almost every producer of coffee in Indonesia has white coffeenya each product. By this author interested in examining how competition and white coffee as desired by the consumer whether especially in Surabaya. The author examines coffee Ship Fire Gra…
ABSTRACT Beginning of currency values can be regarded as a means of payment or barter exchange can be overcome by creating an exchange unit in the form of other currencies. By means of this exchange constraints experienced by barter transactions begin to be overcome. No need to wait until the bad stuff or the other party requiring the goods that we have. Humans began to recognize the money t…
ABSTRACT Almost every people in the world have known the product of Adidas basketball shoes, especially basketball players and basketball shoes collectors. The reason behind it is because Adidas basketball shoes have a lot of appealing type and it makes people feel comfort when using it. Comfort is one of the important things in the usage of basketball shoes so that when it is used in a bas…