Advertising is one of the forms of information which conveys messages of a product or service. This information is aimed to the public. Furthermore, advertising can influence people’s desire and minds about the product or service which then persuades them to be the consumer. This research studies use two advertisements which are Dolce and Gabbana Advertisement on Elle Magazine on May 2020 edi…
ABSTRACT Lifebuoy bath soap is the pioneer of the world's first health. Over the months Lifebuoy competitors emerge, it makes a challenge for the Lifebuoy in create an innovation in it’s products. Not quite the innovation the company Lifebuoy focus their attention to the promotional strategy that takes the Theme of healthy. Therefore, this study aims to determine how the influence on purc…
ABSTRACT The culinary competition is getting tougher these days. Each company uses a variety of strategies that consumers are interested to come and consume its products or services. One of the factors that influence consumer purchasing decisions is the promotion mix. Promotion mix on purchase decisions in Resto Nikmat Sumbawa Besar can be measured from some of variables, Advertising, Sales …
ABSTRAK Dewasa ini kebutuhan informasi pendidikan sangat penting. Ini dikarenakan kesadaran masyarakat akan pentingnya pendidikan. Oleh karena itu, redaksi majalah Tong Xue yang bekerjasama dengan ITC-Centre menerbitkan majalah pendidikan triwulan sebagai pengabdian kepada masyarakat. Karena majalah Tong Xue termasuk majalah baru, maka minat konsumen memasang iklan pada majalah ini sangat …
Abstrak Makin pesatnya perkembangan jaman dewasa ini mempengaruhi hal-hal lain untuk semakin berkembang, termasuk perkembangan dalam hal teknologi dan informasi. Banyak media cetak lokal maupun internasional yang bermunculan dan berkembang pesat di seluruh Indonesia, salah satunya media cetak yang sedang mengalami perkembangan “ Guo Ji Ri Bao”. Dalam media cetak, peranan iklan dapat me…