Gaya APA

Jr., D, W, C, ;, C, W, L. (1986). Strategic marketing cases and applications ed. 2 (ed. 2). America: Irwin.

Gaya MLA

Jr., David, W., Cravens, ;, Charles, W., Lamb,. "Strategic marketing cases and applications ed. 2". ed. 2 America: Irwin, 1986. Text.