Gaya APA
Peterson, R, A, K, R, A. (2001).
Strategic marketing problems: cases and commets (ed.9).
Singapore:
PrenticeHall.
Gaya MLA
Peterson, Roger, A., Kerin:, Robert, A..
"Strategic marketing problems: cases and commets".
ed.9
Singapore:
PrenticeHall,
2001.
Text.