Gaya APA

Best, R, J. (2005). Market-Based Management Strategies for Growing Customer Value and Profitability 4rd.Ed (4rd.Ed). New Jersey: Prentice Hall.

Gaya MLA

Best, Roger, J.. "Market-Based Management Strategies for Growing Customer Value and Profitability 4rd.Ed". 4rd.Ed New Jersey: Prentice Hall, 2005. Text.