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Revealing The Women’s Characteristics Presented In L’oreal Paris Shampoo Advertisements: A Semiotic Study

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The purpose of this research is to find out the visual and verbal signs in L’Oréal Paris shampoo advertisements and to explain the visual and verbal signs and
meaning that are represented in L’Oréal Paris shampoo advertisements by using semiotics theory by Roland Barthes. This research used a descriptive qualitative
method to analyze the collected signs in the whole picture of the advertisement of L’Oréal Paris shampoo. In addition, the researcher collected the data from Pearl
Chemist Group which had the best of five of L’Oréal Paris shampoo advertisements. The findings indicate denotative meanings of signs revealed were
black hair, long hair, wavy hair, woman, smiling face, purple dress, purple shirt, orange background, black belt, and products of L’Oréal Paris shampoo. The
connotative meanings of the signs revealed elegance, friendliness, confidence and self-esteem, freedom of expression and creativity, and empowerment of women.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

SK.ING 129 2023

Penerbit

Surabaya : Universitas Widya Kartika., 2023

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

SK.ING 129 2023

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

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Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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