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Word Formation Used in Instagram Market posting

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The topic of this study is a phenomenon in the business world whichis developed by young entrepreneurs to makes business opportunities. The phenomenon is a Market that is held by an event organizersin which the location and the theme always change. To promotethe event Market, the event organizers use social media especially Instagram to spread information about the concept of the show, to attract tenants and visitors, and to promote their products. The Instagram postings use word formation to advertise. This study focuses onanalyzing kinds of word formation used and whether its usage is interesting to tenants and visitor. This study uses mixed method design which means that this method is combining from qualitative and quantitative data. Quantitative data is calculated by using. Scale Likert Model. The results show that ten types of word formation are used in instagram Market postings and make Instagram Market postings interesting to tenants and visitors.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

SK.ING Har 53 2016

Penerbit

Surabaya : Universitas Widya Kartika., 2016

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

SK.ING Har 53 2016

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Word Formation

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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