Gaya APA

Maisel, L, S., Cokins, G. (2014). Predictive business analytics : forward-looking capabilities to improve business performance . Hoboken, NJ: Wiley.

Gaya MLA

Maisel, Lawrence, S.., Cokins, Gary. "Predictive business analytics : forward-looking capabilities to improve business performance". Hoboken, NJ: Wiley, 2014. Text.