Gaya APA

Armstrong, G., Kotler, P. (1997). Dasar-dasar Pemasaran Jilid II ed. 7 (ed.7). Jakata: PT. Prenhallindo.

Gaya MLA

Armstrong, Gary., Kotler, Philip. "Dasar-dasar Pemasaran Jilid II ed. 7". ed.7 Jakata: PT. Prenhallindo, 1997. Text.