THE COOPERATIVE PRINCIPLE APPLIED IN CIGARETTE ADVERTISEMENT AND ITS IMPLICATURE

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THE COOPERATIVE PRINCIPLE APPLIED IN CIGARETTE ADVERTISEMENT AND ITS IMPLICATURE

REPTA OCTAREA VENAZ (61413021) - Nama Orang;

ABSTRACT

This research focuses on cigarette advertisement. Cigarette advertisement is actually not allowed to show or mention the product directly besides alcohol and condom that is why the advertiser make more creative way to advertise the product. The objectives of this thesis are to describe the implied meaning and how the cooperative principle is applied in cigarette advertisement. In carrying out this research, the following steps are involved: describing, interpreting and concluding. Content analysis design is applied in this study to analyze 13 advertisements. This research leads to a conclusion that the message of cigarette advertisement is delivered indirectly by the advertisers and the way the advertisers to make a message of cigarette advertisement successfully delivered is by using cooperative principle.

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My Library SK.ING Ven 47 2016

SK.ING 47 2016

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Informasi Detail

Judul Seri: -
No. Panggil: SK.ING Ven 47 2016
Penerbit: Surabaya : Universitas Widya Kartika., 2016
Deskripsi Fisik: x-63 hal.; 29 cm.
Bahasa: Indonesia
ISBN/ISSN: -
Klasifikasi: SK.ING Ven 47 2016
Tipe Isi: -
Tipe Media: -
Tipe Pembawa: -
Edisi: -
Subjek: Implicature
Cooperative Principle
Cigarette Advertisement
Info Detail Spesifik: -
Pernyataan Tanggungjawab: -

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