THE COOPERATIVE PRINCIPLE APPLIED IN CIGARETTE ADVERTISEMENT AND ITS IMPLICATURE

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THE COOPERATIVE PRINCIPLE APPLIED IN CIGARETTE ADVERTISEMENT AND ITS IMPLICATURE

ABSTRACT

This research focuses on cigarette advertisement. Cigarette advertisement is actually not allowed to show or mention the product directly besides alcohol and condom that is why the advertiser make more creative way to advertise the product. The objectives of this thesis are to describe the implied meaning and how the cooperative principle is applied in cigarette advertisement. In carrying out this research, the following steps are involved: describing, interpreting and concluding. Content analysis design is applied in this study to analyze 13 advertisements. This research leads to a conclusion that the message of cigarette advertisement is delivered indirectly by the advertisers and the way the advertisers to make a message of cigarette advertisement successfully delivered is by using cooperative principle.

Pernyataan Tanggungjawab

Pengarang

REPTA OCTAREA VENAZ (61413021) - Personal Name

Edisi

No. Panggil

SK.ING Ven 47 2016

ISBN/ISSN

Subyek

Implicature
Cooperative Principle
Cigarette Advertisement

Klasifikasi

SK.ING Ven 47 2016

Judul Seri

GMD

Text

Bahasa

Indonesia

Penerbit

Universitas Widya Kartika

Tahun Terbit

2016

Tempat Terbit

Surabaya

Deskripsi Fisik

x-63 hal.; 29 cm.

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