Skripsi Program Studi Manajemen

Empirical Study Between Web Marketing and Customer Buying Behavior: Case of Xiaomi

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Nowadays with the development of new technology and the globalization of the market, companies must offer their services in a different way.
Internet has fundamentally changed every aspect of our life: from how we interact with family, friends, coworkers and how we do businesses. This technology is now considered indispensable to many people.
In this highly competitive century, internet offers both opportunities and challenges. The concept of web marketing is top of mind for many marketers and entrepreneurs today. Fans are assuming an increasingly active role in co-creating marketing content with companies and their respective brand. The aims of this study is to provide an empirical analysis of the web marketing element or variable I choose which affect consumer buying behavior in online markets. Based on the Xiaomi success story in China, we will try to know if this innovative business model which is a internet based business can also be successful in Surabaya.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

Sk. EKO Nan 217 2016

Penerbit

Surabaya : ., 2016

Deskripsi Fisik

vii-68 hal.;29cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

Sk. EKO Nan 217 2016

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

2016

Subjek

INTERNET
web marketing
Xiaomi
consumer buying decision

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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