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Teknik pemasaran asuransi Prudential dengan metode komunikasi di kota Liuzhou
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ABSTRACT
In today's insurance is part of the life of every human being, because each person will experience many phases (birth, aging, illness and, dead). It is most feared by every person is sick because his name mostly pain leads to death. There before insurance is required by every person both from the low, medium and high.
Here the author wants to share the experience gained from the insurance company PT. Prudential in Liuzhou. Just like other insurance companies, insurance capital only requires determination and communication as the marketing of insurance products. There I learned quite a lot of methods of communication in offering services products.
Based on the observation that the authors have observed, the authors concluded that the technique of marketing of insurance products with Liuzhou communication method is not much different from the method of communication in Surabaya, just have a difference of language only.
Ricoh Pauzi (61111021) - Personal Name
2014
TA. BT Pau 55 2014
TA. BT Pau 55 2014
Text
Indonesia
Universitas Widya Kartika
2014
Surabaya
xiii, 42 hal; 29cm
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