Detail Cantuman Kembali
Peran strategi Management pemasaran untuk meningkatkan penjualan produk Kakio Kaji
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ABSTRACT
Selvy Lianty Yoseano (Chinese Language)
Kakio Kaji is food company located in Liuzhou City, China, and they have special product in tart and ice cream. They have many customer because of their good marketing management strategy.
Therefore, the purpose of this thesis to know and analyze how Kakio Kaji’s marketing management strategy affect their sales, and we will understand what kind of strategy that they use and can give advice to make it better.
From the analysis, we understand Kakio Kaji’s marketing management strategy contained 4P, that is Product, Price, Place and Promotion, the purpose is to increase the product sales. But, in the reality it have disadvantage and must fixed to get improve result.
Selvy Lianty Yoseano (61111010) - Personal Name
2013
TA. BT Yos 54 2013
TA. BT Yos 54 2013
Text
Indonesia
Universitas Widya Kartika
2013
Surabaya
xiv, 49 hal; 29cm
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