Detail Cantuman Kembali
Pengaruh produk, harga, promosi, lokasi dan pelayanan terhadap kepuasan konsumen di depot OKH Surabaya
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ABSTRACT
Bakwan was the food that was made from minced finely beefs and rounded in shape. In addition to using beef as its main matter, bakwan can use pork, chicken and fish. In this study that was suspected to affect customer satisfaction were Product, Price, Promotion, location, and serviceon customer satisfaction in OKH Depot, Surabaya. During the study, the samples used in this study were 100 consumer respondents in OKH depot Surabaya. Questioner was a tool that used for the process of multiple linear regression analysis test. The conclusion of this study was the data from this questioner processed to obtain the multiple linear regression analysis test through SPSS ver 20.0 for windows. The hypothesis in this study was to see the effect simultaneous, partial and dominant through the customer satisfaction in OKH Depot, Surabaya. In the highest value of the dominant influence Standartdized Beta in the variable X1 (-0,207), X2 (0,002), X3 (0,227), X4 (0,032), X5 (0,123). Of these three hypotheses, ahypothesis that was not proven was the price variable ( X2 ) that was not dominant, while that proved dominant is the promotion variable ( X3 ) that has a dominant influence with the highest value of the dominant influence Standartdized Beta coefficient was 0.227 .
Keywords: Product, Price, Promotion, Location, Service, Customer Satisfaction Depot OKH Surabaya.
Evandro (11110013) - Personal Name
2014
Sk.Eko Eva 156 2014
Sk.Eko Eva 156 2014
Text
Indonesia
Universitas Widya Kartika
2014
Surabaya
xviii,125 hal.;29 cm
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