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Faktor – faktor yang di pertimbangkan dalam keputusan pembelian pakaian renang Arena di Surabaya

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ABSTRACT
Swimming is a sport that many people enjoy, besides fun this Swimming sport can also be healthy. Objects that are research in this study is swimwear brand Arena, with the expensive price this Arena swimming suit much in interest.
In this study the researchers used factor analysis method, using a sample of 100 respondents, and using a questionnaire instrument. The results of this study is the presence a new of nine factors that is be considered in purchasing decisions Arena swimwear brand in Surabaya, that is Price and Distribution, Brand, Trust, Social, Satisfaction, Psychology, Quality, Promotion, Product.
Researchers gave some suggestions relating to 9 of these factors, one of them in the brand factor. In aspect the brand's Arena should be able to make the innovations more interesting, for example give various colors or create a brand emblem is located in a place easily visible, so that the consumer feels that the swimwear brand Arena is worthy of consideration in the purchase decision

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

Sk. Eko Suy 147 2014

Penerbit

Surabaya : Universitas Widya Kartika., 2014

Deskripsi Fisik

xiv, 85 hal. ; 29 cm.

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

Sk. Eko Suy 147 2014

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

2014

Subjek

SKRIPSI MANAJEMEN
Brand, Trust, Social, Satisfaction, Psychology, Qu

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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