Detail Cantuman Kembali
Pengaruh merek dan marketing mix terhadap keputusan pembelian rak susun plastik “Josin Star” di CV Jadi Subur Surabaya
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ABSTRACT
Plastic stacking shelf today are highly sought after by the public, because
it has many functions and practical. In this study suspected of influencing the
purchase decision, is Brand, Product, Price, Location, and Promotions on
purchasing decisions plastic stacking shelves “Josin Star” in CV Jadi Subur
Surabaya.
The samples used in this study were 100 respondents retailer shelf plastic
stacking “Josin Star” in CV Jadi Subur Surabaya during the study. To be
processed in a multiple linear regression using the tools that the questionnaire.
The conclusion of this study is the data from the questionnaire is processed
to obtain multiple linear regression analysis through SPSS ver 20.0 for
windows.Hipotesis in this study to see the effect of simultaneous, partial, and
dominant on purchasing decisions plastic stacking shelves “Josin Star” in CV Jadi
Subur Surabaya. Of the three hypotheses, the hypothesis is not proven, that the
Brand variable (X1) with a dominant effect Standartdized value Coefficient Beta
(β) the highest of 0.281, while the Product variable (X2) is not the dominant
effect.
Keywords: Brand, Product, Price, Location, Promotion, Purchase Decision
Plastic Stacking Shelves “Josin Star” In CV Jadi Subur Surabaya.
Angga Setia Sugiharto (11110008) - Personal Name
2014
Sk. Eko Sug 144 2014
Sk. Eko Sug 144 2014
Text
Indonesia
Universitas Widya Kartika
2014
Surabaya
xv, 111 hal. ; 29 cm
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