Detail Cantuman Kembali
Pengaruh harga, lokasi, promosi, produk dan merek terhadap keputusan pembelian di toko listrik sumber mulia Gresik.
- Bagikan:
ABSTRACT
In order to make a buying decision, there are five variables that influence.
Based on the last researches, the decision influencing variables are quality of product,
price, promotion, location, and service. In this research, price, location, promotion,
product, and brand are the decision influencing variables. For making the data, the
writer use the data according to 100 respondents.
This research is done to know about simultaneously impact, partial and
dominant between variable price (X1), Location (X2), Promotion (X3), Product (X4)
and Brand (X5) on the customer buying decision in Sumber Mulia Store Gresik (Y).
In this research, the measurement is multiple linear regression analysis by using
SPSS program version of 20 for windows. The hypothesis in this research has a
destiny to see the simultaneously impact, partial as well as dominant to customer
buying decision in Sumber Mulia Store, Gresik.
Based on three hypothesis, the last hypothesis is non-proven because brand
variable is dominant influence for buying decision in the Sumber Mulia Gresik store.
Keywords : Sumber Mulia Electric Store, Brand, Puchasing Decisions
Eric Prasatria (1111012) - Personal Name
2014
Sk. Eko Pra 143 2014
Sk. Eko Pra 143 2014
Text
Indonesia
Universitas Widya Kartika
2014
Surabaya
xii, 107 hal. ; 29 cm.
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