Gaya APA

Mauborgne, W, C, K, R. (2005). Blue Ocean Strategy: How to create uncontested market space and make the competition irrelevant . Boston: Harvard Business School Press.

Gaya MLA

Mauborgne, W., Chan, Kim,, Renee. "Blue Ocean Strategy: How to create uncontested market space and make the competition irrelevant". Boston: Harvard Business School Press, 2005. Text.