The purpose of this study was to analyze the types of speech styles used by the main characters in the Hidden Figures movie and the factors governing the use of specific speech style. Speech style is a variation of speech that resort to getting along with others. According to Joos (1967) there are five types of speech styles; frozen, formal, consultative, casual, and intimate. The study only …
This study was conducted to analyze types of language function found in Black Panther: Wakanda Forever movie. The objective of the study is to find language function used by the main character in Black Panther: Wakanda Forever movie and its social dimension. This study used descriptive qualitative approach. The researcher used Holmes’s theory to find language function and Holmes’ theory to …
This study is focused to analyze the advertisement for a beauty product called Wardah. The objectives of the study are to find out the signs that contained in Wardah’s “Feel the Beauty” campaign advertisement. To analyze the signs, the researcher uses the theory of semiotics from Charles Sanders Peirce. This theory is used because it helps to explain three types of sign content in the a…
Semiotics is a branch of science that examines human signs. The semiotic aspects and cases are exciting topics to discuss in interpreting the meaning of advertising, because the ambiguous message conveyed in the advertisement may cause difficulties in understanding its meaning among the customers. This research aims to discover the connotative and denotative meanings of the signs in the iPhon…
This research deals with conversational implicature and flouted maxim found in stand-up comedy. This descriptive qualitative research, analyzed 12 utterances of Trevor Noah from YouTube video entitled “Trevor Noah COMPLETE REMARKS at 2022 White House Correspondents’ Dinner (C-SPAN)” using Grice’s conversational implicature theory. The finding shows that from 12 utterances, every utter…
This research aims to find out what types of code switching are used and the reasons for using code switching by YouTuber Fathia Izzati in her conversations based on Hoffman's theory. This research uses a qualitative descriptive method, because the object of this research is taken from YouTube videos. To get data there are several steps taken, namely watching and listening to videos, making t…
According to Grice (1975), the effectiveness of conversation relies on the cooperative principle, which involves participants making efforts to contribute relevant and informative messages and it is essential. However, the speaker often does not fulfill the maxim in conversation whether it is consciously or unconsciously due to various factors. This study aims to investigate the non-observanc…
The purpose of this study is to identify the swear words uttered by the characters in Suicide Squad movie based on Ljung (2011) themes and analyze the pragmatic function of using the words. A qualitative approach is employed in this study since the data are the utterances of the characters in the movie. The data collection procedure and data analyze steps are first, the researcher looks for a…
In this case the researcher wants to analyze 3 posters of advertising posters for the Avon Catalog 2022 product 'WHAT'S NEW' out of a total of 27 posters that represented a dark-skinned women using semiotic. The darkskinned women who became the object symbolized that the advertised product was suitable for all skin types. This research uses a qualitative approach descriptive analysis. Therefo…
This study analyzes the stages of grief and its impact on the main character's religiosity in the novel entitled The Shack by William Paul Young. This study aims to find the stages of grief and the impacts on the main character in this novel. The writer's theory is stages of grief by Kubler-Ross and Religiosity Dimension by Glock and Stark. This study uses library studies and interpretive-qua…