Tujuan dari penelitian ini adalah mengevaluasi perilaku konsumen dan karateristik yang membantu dan menghambat konsumen ketika menyelesaikan pembelian online melalui aplikasi Tiktok Shop di Kota Surabaya. Metode penelitian kualitatif diterapkan dalam penelitian ini. Penelitian ini menggunakan sepuluh informan dengan menggunakan prosedur wawancara dan dokumentasi. Hasil dalam penelitian in…
Penelitian memiliki tujuan untuk mengetahui apakah Celebrity Endorser, Brand Awareness dan Brand Image berpengaruh terhadap keputusan pembelian produk Scarlett Whitening pada platform e-commerce secara parsial dan bersama-sama. Jenis penelitian ini adalah penelitian kuantitatif. Populasi penelitian ini adalah semua konsumen yang pernah melakukan pembelian produk Scarlett di ecommerce. Metode …
This study is focused to analyze the advertisement for a beauty product called Wardah. The objectives of the study are to find out the signs that contained in Wardah’s “Feel the Beauty” campaign advertisement. To analyze the signs, the researcher uses the theory of semiotics from Charles Sanders Peirce. This theory is used because it helps to explain three types of sign content in the a…
This research deals with conversational implicature and flouted maxim found in stand-up comedy. This descriptive qualitative research, analyzed 12 utterances of Trevor Noah from YouTube video entitled “Trevor Noah COMPLETE REMARKS at 2022 White House Correspondents’ Dinner (C-SPAN)” using Grice’s conversational implicature theory. The finding shows that from 12 utterances, every utter…
This research was conducted to analyze several NBA team logos that use animal logos. The purpose of this study is to find the meaning contained in the animal logos of the NBA team. The theory that the writer uses is Charles Sander Peirce's semiotic theory which is divided into icons, indexes, and symbols. This research uses descriptive qualitative method. Data was collected from Google by sea…