ABSTRACT Lifebuoy bath soap is the pioneer of the world's first health. Over the months Lifebuoy competitors emerge, it makes a challenge for the Lifebuoy in create an innovation in it’s products. Not quite the innovation the company Lifebuoy focus their attention to the promotional strategy that takes the Theme of healthy. Therefore, this study aims to determine how the influence on purc…
ABSTRACK The existence of the development of internet data distribution to the public has an effect on the importance of an internet access service provider company for paying attention to the product marketing strategy. Speedy is one brand of internet access service products available in Indonesia. Buying interest of customers a little bit is influenced by factors of product, price, location,…
ABSTRAK Dalam Keputusan Pembelian, konsumen melihat dari beberapa variabel. Pada penelitian terdahulu mengungkapkan bahwa keputusan pembelian dipengaruhi oleh Pengaruh Produk, Harga, dan Promosi. Pada penelitian ini diduga mempengaruhi keputusan pembelian yaitu Harga, Promosi, Distribusi, Produk dan Merek dengan menggunakan data yang diperoleh dari100 responden, penelitian ini bertujuan untu…