In this case the researcher wants to analyze 3 posters of advertising posters for the Avon Catalog 2022 product 'WHAT'S NEW' out of a total of 27 posters that represented a dark-skinned women using semiotic. The darkskinned women who became the object symbolized that the advertised product was suitable for all skin types. This research uses a qualitative approach descriptive analysis. Therefo…