ABSTRACT Teh Botol Sosro is one of many packaged drinking. The competition in this product market is crowded, but at 2012 Teh Botol Sosro success reach the Top Brand Award 2012 from Frontiner Consulting Group and marketing magazine for food and drinking product category. The award give a positive reputation for Teh Botol Sosro and influenced buying decision by consumer. The successfully of th…